Bacardi - B-Live

Agency: RKCR/Y&R London
Production Company: RSA
Directed by: Hi-Sim

Through RKCR/Y&R London, we created an animated sequence for Bacardi's B-Live ident.

The logo was designed to work across many formats including stage screens at live events, digital posters, escalator panels, podcasts and more.

The main emphasis was creating energy within the animation that complemented the music. The music was written and composed by Groove Armada.